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Technical SEO Services: Crawling, Indexing, Speed and Site Migrations
Fix the technical problems that stop Google from finding, loading and ranking your pages.
Stack we work in
- Google Search Console
- PageSpeed Insights
- Semrush
- Next.js
- React
- WordPress
- Shopify
- Projects delivered
- 680+
- Clients served
- 310+
- Client retention
- 98%
- Certified engineers
- 20+
- Building since
- 2018
Figures as of Oct 2026
Trusted by
- Aralia
- Rosa Pistrina
- Lashbo
- Micromunchi
- Payroll Ninja
- POD
- Petdx
- Yokey
- Spin Up
- Starwear
- Udlins
- Vegpal
- Wander Wings
- Wish It
- Wisl
Signs you need technical SEO
Great content cannot rank if search engines cannot crawl it, render it or decide which version to index.
Read the full overview
Technical SEO fixes the foundations: how your site is crawled and indexed, how fast it loads, how its structured data describes your business, and how it survives a redesign or platform move without losing traffic. Because we are also developers, we do not just hand you an audit. We write the fixes in your codebase or CMS, test them, and track the results in Search Console.
Pages not indexed
Search Console shows many pages as crawled or discovered but not indexed.
Traffic dropped after a redesign
Rankings fell after a new site, CMS or domain change.
Slow on mobile
Core Web Vitals fail on mobile and pages feel slow to users.
A JavaScript-heavy site
Your React, Vue or Angular site shows thin or missing content to search engines.
A large or complex site
Thousands of products, filters or locales create duplicate and wasted URLs.
Outcomes
What you get
- Important pages crawled and indexed, low-value pages kept out
- Faster pages that pass Core Web Vitals on mobile
- Structured data that earns rich results and supports AI answers
- Redesigns and migrations that keep rankings and traffic
- Fixes implemented in code, not left in a spreadsheet
- Monthly reporting from Search Console and crawl data
What we deliver
What you receive
Technical audit
Every issue with evidence, impact, affected URLs and the recommended fix.
Prioritized plan
A ranked backlog your team or ours can work through.
Shipped fixes
Code and CMS changes made, tested and deployed.
Redirect map
For migrations, a one-to-one map of old URLs to new ones, tested before launch.
Monthly report
Indexing, Core Web Vitals, crawl health and organic traffic in one view.
Crawling and indexing
Make sure the right pages are found and indexed.
- Full-site crawls with Screaming Frog and Sitebulb
- Search Console coverage, page indexing and crawl stats review
- robots.txt, XML sitemaps, canonical tags and hreflang
- Duplicate, thin and orphan page clean-up
- Faceted navigation, pagination and parameter handling
Built with
- Sitebulb
Core Web Vitals and performance
Fast pages for users and for rankings.
- LCP, INP and CLS diagnosis with CrUX field data and Lighthouse
- Image, font, script and third-party tag optimization
- Caching, CDN and server response tuning
- Fixes shipped in Next.js, React, WordPress, Shopify or Magento code
Built with
- Lighthouse
- Next.js
- React
- WordPress
- Shopify
- Magento
Structured data
Help search engines and AI understand your content.
- Schema.org markup in JSON-LD: Organization, Product, Article, FAQ, Breadcrumb, LocalBusiness
- Rich result eligibility and validation
- Entity consistency across site, profiles and knowledge panels
- Automated schema from your CMS or product data
Built with
- JSON-LD
JavaScript SEO
Make modern web apps crawlable.
- Rendering audits: what Googlebot sees versus what users see
- Server-side rendering, static generation and hydration fixes
- Internal links, metadata and status codes in single-page apps
- Lazy loading and infinite scroll that search engines can follow
Site migrations
Change platform, domain or design without losing traffic.
- URL inventory and one-to-one 301 redirect mapping
- Pre-launch crawl of staging against the live site
- Launch-day checks and post-launch monitoring
- Domain, HTTPS, platform and international structure changes
Log file analysis
See how bots really crawl your site.
- Server and CDN log analysis for Googlebot, Bingbot and AI crawlers
- Crawl budget waste on redirects, errors and low-value URLs
- Bot access rules for GPTBot, ClaudeBot, PerplexityBot and others
- Large-site reporting in BigQuery and Looker Studio
Built with
- BigQuery
- Looker Studio
Why teams choose Equitysoft for technical SEO
We ship the fixes
Our developers implement fixes in your codebase or CMS, not just in a report.
JavaScript framework experience
We build React and Next.js sites ourselves, so we know how to make them crawlable.
Migrations with redirect maps
Redesigns and migrations get a full redirect map and post-launch checks to protect rankings.
Prioritised by impact
Every issue is ranked by impact and effort in a written plan, with monthly progress reports.
Recent work from our team
FMF Glass Hardware – WooCommerce to Shopify Store Migration
AI-Driven Storytelling Platform
AI Video Analytics CCTV Intelligence Development
BallWatch – Football Academy Scouting and Recruitment App
CyberGuardianX – Cloud Security and Fraud Recovery Website
Dancespot – Mobile Application & Web Portal Development
How we work
Access and baseline
We connect to Search Console, analytics, logs and your codebase or CMS, and record current traffic and indexing.
You receive Baseline report
Technical audit
We crawl the site, review rendering, speed, structured data and logs, and find what holds rankings back.
You receive Technical SEO audit
Prioritize
Issues are ranked by impact on traffic and effort to fix, with clear owners.
You receive Prioritized fix plan
Implement
Our developers fix issues in your code or CMS, or work alongside your team with tickets and reviews.
You receive Shipped fixes
Validate
We re-crawl, check Search Console and confirm fixes are indexed and working.
You receive Validation report
Monitor
Ongoing crawls, alerts and monthly reports catch new problems early.
You receive Monthly technical SEO report
Tech stack
Technologies we use
Data platforms
BI and analytics
Frontend
Cloud and DevOps
CRM, commerce and CMS
Other tools
Engagement
Ways to work with us
Technical SEO audit
A one-off audit with a prioritized fix plan.
- Fixed price
- Results in 2 to 4 weeks
Audit and implementation
We audit, fix and validate, then report on results.
- Developers included
- Fixes shipped in code
Ongoing technical SEO
Monthly monitoring, fixes and release reviews.
- Monthly retainer
- Migration support
Questions, answered
It is the work that makes a website easy for search engines to crawl, render, understand and index: site structure, speed, sitemaps, canonical tags, redirects, structured data and how JavaScript is handled. It does not replace content or links, but without it they cannot perform.
It depends on site size, platform and whether we implement fixes or only advise. After a short review we send a written quote. As a guide, a technical SEO audit usually costs $3,000 to $10,000, implementation and ongoing technical SEO $1,500 to $5,000 per month, and a full site migration $5,000 to $25,000 or more (USD).
Both. Many agencies stop at the audit. We are a development company, so our engineers can change templates, rendering, redirects, schema and performance in your codebase or CMS, or raise tickets and review your team's work.
We start from real-user data in CrUX and Search Console, then use Lighthouse and DevTools to find causes: heavy images, render-blocking scripts, slow servers, layout shifts or long tasks. Fixes are tested on mobile, where most sites fail, and tracked until field data improves.
Yes. We inventory every URL, map 301 redirects, crawl staging before launch, check everything on launch day and monitor Search Console for weeks after. Planning early is the biggest factor in a safe migration.
Not if it is built well. Problems usually come from content that only appears after client-side JavaScript runs, missing metadata or broken internal links. Server-side rendering or static generation, which Next.js supports, fixes most of these.
Logs show exactly which URLs Googlebot and other bots request, how often, and what responses they get. On larger sites this reveals crawl budget wasted on redirects, errors or filters, and pages bots never reach.
Yes. AI answers in Google and tools like ChatGPT search rely on content that can be crawled, rendered and understood. Clean structure, structured data and allowing the right AI crawlers are the foundations of AI search visibility.
Fixing indexing or blocking errors can show results within weeks. Speed and structural improvements usually show over 2 to 4 months as pages are re-crawled. We report progress monthly so you can see what changed.
We start with a technical SEO audit. We need access to Search Console, analytics, your CMS or code repository, and server logs if available.
Yes. We work under NDA, make changes on staging first where possible, and use version control so every change can be reviewed and rolled back.
More about our Technical SEO Services
Pages not ranking or not indexed?
Book a call. We will look at your Search Console and site, and outline the technical fixes that matter most.