Featured case study
Building a Print-on-Demand Shopify Integration Platform
This Print-on-Demand (POD) platform is designed to help businesses sell custom-designed products without managing inventory, production, or logistics.
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PPC and Google Ads Management Services
Paid search and social campaigns that bring leads and sales at a cost you can afford.
Stack we work in
- Google Ads
- Google Analytics 4
- Semrush
- Shopify
- Projects delivered
- 680+
- Clients served
- 310+
- Client retention
- 98%
- Certified engineers
- 20+
- Building since
- 2018
Figures as of Oct 2026
Trusted by
- Aralia
- Rosa Pistrina
- Lashbo
- Micromunchi
- Payroll Ninja
- POD
- Petdx
- Yokey
- Spin Up
- Starwear
- Udlins
- Vegpal
- Wander Wings
- Wish It
- Wisl
Signs your PPC needs help
Pay-per-click advertising puts your business in front of people at the moment they are searching or scrolling, and you only pay when they click.
Read the full overview
Done badly, it burns budget on the wrong searches. We plan, build and manage campaigns on Google Ads, including Performance Max, Microsoft Ads, LinkedIn Ads and Meta Ads, with accurate conversion tracking so every decision is based on real leads and revenue, not clicks. You keep full ownership of your ad accounts and data.
Clicks but no leads
Traffic from ads arrives, but forms and calls do not follow.
Rising costs
Cost per lead keeps climbing and nobody can explain why.
Tracking you do not trust
Ad platforms and your CRM report very different numbers.
Set and forget
Campaigns have not been reviewed in months and search terms are full of waste.
Outcomes
What you get
- Ad spend focused on searches and audiences that convert
- Lower cost per lead or higher return on ad spend over time
- Conversion tracking you can trust across every platform
- One dashboard for Google, Microsoft, LinkedIn and Meta
- Ad accounts, data and creative owned by you
- Clear monthly reporting on what changed and why
What we deliver
What you receive
PPC audit
Wasted spend, structure issues and quick wins in existing accounts.
Tracking set-up
Verified conversions across ad platforms, GA4 and your CRM.
Campaigns and ads
Built, launched and managed on the right platforms.
Weekly change log
What we changed in your accounts and why.
Dashboard and report
Looker Studio dashboard and a monthly review call.
Google Ads
Search, Shopping and Performance Max done properly.
- Search campaigns built around buyer intent and match types
- Performance Max with clean asset groups, audience signals and brand exclusions
- Shopping campaigns and Merchant Center feed optimization
- YouTube and Demand Gen campaigns for awareness and remarketing
- Negative keywords and search term reviews every week
Built with
- Google Ads
- Performance Max
Microsoft Ads
Reach buyers on Bing, Edge and Copilot.
- Campaign import and tuning from Google Ads
- LinkedIn profile targeting for B2B
- Often lower cost per click for professional audiences
Built with
- Google Ads
LinkedIn Ads
Target by job, company and industry.
- Sponsored content, document ads, message ads and lead gen forms
- Account and job title targeting for B2B pipelines
- CRM sync of LinkedIn leads
Meta Ads
Facebook and Instagram campaigns that convert.
- Advantage+ and manual campaigns for leads and ecommerce
- Creative testing with static, carousel and video ads
- Retargeting and lookalike audiences
Conversion tracking
Measure leads and revenue, not clicks.
- GA4 and Google Tag Manager conversion set-up
- Enhanced Conversions, Meta Conversions API and LinkedIn Conversions API
- Offline conversion import from your CRM
- Consent Mode v2 for privacy-compliant measurement
Built with
- Meta Conversions API
- Google Tag Manager
- Enhanced Conversions
- Consent Mode v2
Landing pages and reporting
Better pages, clear numbers.
- Landing page recommendations and A/B tests
- Bid strategies tied to cost per lead or ROAS targets
- Looker Studio dashboards across all ad platforms
- Monthly reviews with clear next steps
Built with
- Looker Studio
Why teams choose Equitysoft for PPC management
Your accounts, your data
Ad accounts are in your name, and you keep all data, campaigns and creative if you leave.
Tracking checked first
We fix conversion tracking before scaling spend, so bidding is based on real results.
Weekly change log
Every change is logged each week, so you can see what we did and why.
Landing pages we can build
Our designers and developers can improve landing pages when they hold campaigns back.
How we work
Audit
We review existing accounts, tracking, landing pages and wasted spend, or research your market for a new launch.
You receive PPC audit
Tracking first
We set up or fix conversion tracking so results are measured from day one.
You receive Verified conversion tracking
Build
We structure campaigns, write ads, set audiences and bids, and prepare landing page changes.
You receive Campaigns ready to launch
Launch and learn
We launch, check search terms and early data daily, and cut waste quickly.
You receive Launch report
Optimize
Weekly optimization of keywords, bids, audiences, creative and budgets.
You receive Weekly change log
Report and scale
Monthly reviews of leads, cost and revenue, and a plan to scale what works.
You receive Monthly report and plan
Tech stack
Technologies we use
BI and analytics
CRM, commerce and CMS
Other tools
Engagement
Ways to work with us
PPC audit
A one-off review of accounts, tracking and spend, with a fix plan.
- Fixed price
- Results in 1 to 2 weeks
Managed PPC
Ongoing management of your campaigns on one or more platforms.
- Monthly fee
- Weekly optimization
Launch package
Tracking, campaign build and landing page for a new product or market.
- Set-up plus 3 months
- Clear targets
Questions, answered
It is the ongoing work of planning, running and improving pay-per-click ad campaigns on platforms such as Google Ads, Microsoft Ads, LinkedIn and Meta, so your budget brings in leads or sales at a target cost.
Our fee depends on ad spend, the number of platforms and campaign complexity. Your ad spend is paid directly to the platforms and is separate. As a guide, PPC management usually costs $800 to $4,000 or more per month, or around 10 to 15% of ad spend for larger budgets, with a one-off set-up of $1,500 to $5,000 (USD).
We usually recommend at least $1,500 per month in ad spend for one platform, so campaigns gather enough data to optimize. Competitive B2B or national campaigns often need more. We will tell you honestly if your budget is too small to work.
Yes. Accounts are created in your name, or we are added as managers to your existing accounts. You keep all data, campaigns and creative if you stop working with us.
It works well for ecommerce and businesses with good conversion data and creative. It can waste spend if tracking is weak or brand terms are not excluded. We often run it alongside standard Search campaigns and review placements and search themes closely.
Google and Microsoft search capture active demand. LinkedIn Ads reach decision makers by job title and company, at a higher cost per click. Most B2B programs combine search for demand capture with LinkedIn for targeted accounts.
Search campaigns can bring leads in the first weeks. Most accounts need 4 to 8 weeks of data before costs settle and improve, and smart bidding needs enough conversions to learn.
Ad platforms optimize towards the conversions you report. If tracking counts the wrong actions or misses leads, the platform spends budget on the wrong people. We fix tracking first, including server-side and offline conversions where useful.
Yes. We recommend changes and run A/B tests, and our designers and developers can build new landing pages when needed.
We start with a PPC audit. We need access to your ad accounts, analytics and tag manager, your target cost per lead or sale, and a contact who can approve ads.
We use manager access with named users, never shared passwords, and work under NDA. You can remove our access at any time.
More about our PPC Management Services
Spending on ads without clear results?
Book a call. We will review your accounts and tracking and show where budget is being wasted.