Personality, mindfulness, habit and goal-setting apps that people open every day, with subscriptions built in.
Stack we work in
Figures as of Oct 2026
Trusted by
Equitysoft builds lifestyle and personal development apps for coaches, creators and startups.
Our work includes personality tests with compatibility scores, mindfulness and affirmation apps, habit and mood trackers, goal and vision board planners, and AI apps that recommend what to eat, watch or do. We design for daily use, with reminders, streaks and content that changes over time. Each app ships with subscriptions or in-app purchases and an admin panel to manage content.
Lifestyle apps are easy to download and easy to forget. Founders and coaches need an app people open daily, content that stays fresh and a revenue model that works. We build products around those needs.
Users who install the app, try it once and never return
Content that goes stale because every update needs a developer
Generic advice that does not feel personal to each user
No clear way to sell subscriptions, courses or coaching in the app
Little insight into which features and content keep people engaged
Outcomes
We build consumer apps and content platforms for self-improvement, wellbeing and everyday choices.
Mobile apps people use every day:
Web platforms and back ends behind the apps:
Our lifestyle products serve:
Common jobs our lifestyle products handle:
Tests and profiles that help people understand themselves and others.
Daily content that builds a calmer routine.
Tools that turn intentions into daily actions.
Recommendations and coaching that adapt to each user.
The business side of a lifestyle app.
We have built personality, mindfulness, habit, goal and recommendation apps, so we know what brings users back and what makes them leave.
Every app comes with an admin panel so your team can publish and schedule content without waiting for a release.
We set up subscriptions, purchases and course sales correctly for each app store from the first release.
Our team has built consumer mobile apps for over eight years, with 50+ developers across Flutter, React, Node.js and AI.
Featured case study
A personality test and matching app for self-discovery: personalized insights into traits, relationships and career paths, with compatibility scores between two types.
Read the case study
The Art of Mindful Living – Mindfulness and Self-Mastery App
CSL Daily Affirmations – Daily Spiritual Affirmations App
Metageno – Personality Test and Self-Development Platform
Recomate – AI Recommendation App for Food, Movies and Things to Do
Revolutionizing Daily Motivation & Reminders with Cheerin
16-Type Personality Test and Compatibility App
Dreamy – Dream and Goal Planning App
Karmometer – AI Habit and Wellness App
Shuffleu – Sustainable Wardrobe and Styling App
Ultimate Liber Pater: Build friendships, create memories!We agree the one daily action your app should support, who it is for and what keeps them coming back.
You receive Product scope and engagement model
We map the tests, scoring, content types, reminders and paid tiers, and how your team will manage them.
You receive Functional specification and content model
We design calm, quick screens for daily check-ins and richer screens for results and content, then test a clickable prototype.
You receive UI designs and interactive prototype
We build the app, admin panel and payments, and test scoring logic, notifications and purchase flows on real devices.
You receive Tested release candidate
We release to the App Store and Google Play, track retention and refine content and reminders from real use.
You receive Store launch and improvement plan
Tech stack
AI and machine learning
Databases
BI and analytics
Mobile
Frontend
Backend and APIs
Languages
Cloud and DevOps
AWSCRM, commerce and CMS
Other tools
Engagement
Pick the model that matches how certain your scope is today. Many clients start with one model and move to another as the product grows.
For a defined product, module or integration. We agree scope, milestones and acceptance criteria up front, then deliver in sprints with a demo at the end of each one.
For a new idea that needs proof before a full build. We ship the smallest version that tests your riskiest assumption, then plan the next release from real usage.
For an ongoing roadmap. Developers, QA and designers join your team, work in your tools and hours, and scale up or down as priorities change.
For live systems. We monitor, patch, update dependencies and ship improvements on an agreed monthly allocation, so the platform keeps pace with your operations.
We have built personality test and compatibility apps, mindfulness and affirmation apps, mood and habit trackers, goal and vision board planners, alarm apps with spoken compliments, friendship apps and AI recommendation apps for food, films and activities.
We design around one daily action, then support it with well-timed reminders, streaks, fresh content and personal insights. We track retention after launch and adjust what does not work.
Yes. We build subscriptions, one-off purchases, paid courses and coaching session booking using the App Store, Google Play and Stripe where each is allowed.
Yes. We build an admin panel where your team adds affirmations, articles, audio, video, test questions and events, and schedules when they appear.
We use AI for coaching tips, profile and group summaries, and recommendations based on a user's answers and feedback. We keep prompts and sources under your control and avoid giving medical advice.
You do. You own the source code, content, designs and user data, and we sign an NDA before you share your idea.
Tests and quizzes with custom scoring
Personal profiles, charts and PDF reports
Daily notifications with user-set times
Mood, habit and goal tracking
Audio, video and article content
AI coaching and recommendations
Friend and group comparisons
Subscriptions and in-app purchases
Admin panel for content and scheduling
Book a free consultation to shape the daily habit, content and revenue model for your app.
