Featured case study
Building a Print-on-Demand Shopify Integration Platform
This Print-on-Demand (POD) platform is designed to help businesses sell custom-designed products without managing inventory, production, or logistics.
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Headless CMS Development for Fast, Flexible Websites
Websites your team can edit easily, with content you can reuse on web, apps and other channels.
Stack we work in
- Strapi
- Contentful
- WordPress
- Next.js
- React
- Vue
- TypeScript
- Node.js
- Projects delivered
- 680+
- Clients served
- 310+
- Client retention
- 98%
- Certified engineers
- 20+
- Building since
- 2018
Figures as of Oct 2026
Trusted by
- Aralia
- Rosa Pistrina
- Lashbo
- Micromunchi
- Payroll Ninja
- POD
- Petdx
- Yokey
- Spin Up
- Starwear
- Udlins
- Vegpal
- Wander Wings
- Wish It
- Wisl
Problems we are usually asked to fix
A headless CMS keeps your content in one place and sends it to any website, app or screen through an API.
Read the full overview
Your marketing team gets a simple editor with previews and approvals, and your site gets a fast, secure front end that is not tied to the CMS. We set up and model content in Strapi, Sanity, Contentful, Payload or Storyblok, build the front end in Next.js or Astro, and move your existing content across without losing search rankings.
Every change needs a developer
Marketers cannot build or change pages without a ticket, so campaigns wait.
A slow, plugin-heavy site
Years of themes and plugins have made the site slow and hard to update safely.
Content copied by hand
The same product or help content is retyped for the website, the app and other channels.
Several sites, no shared content
Brands or regions run separate sites, so updates are repeated and drift apart.
Security and update worries
The public site exposes an admin panel and plugins that need constant patching.
Outcomes
What you get
- Marketers publish and update pages without waiting for developers
- Faster page loads, which helps search rankings and conversions
- One content source for the website, apps and other channels
- A smaller attack surface, as the CMS is not exposed on the public site
- Content and code you own, with clear documentation
- Search rankings protected during the move from your old CMS
What we deliver
Where teams use a headless CMS
Marketing websites
Pages built from reusable blocks, with preview, scheduling and approvals.
Multi-language and multi-region sites
One content source with locales, translations and regional variations.
Content for mobile apps
In-app help, news, offers and onboarding screens updated without an app release.
E-commerce content
Editorial and landing pages alongside a Shopify or other commerce back end.
Documentation and help centers
Structured articles with search, versioning and feedback.
Migration off WordPress or Drupal
A planned move to a headless set-up with redirects and SEO checks.
Learn more
What you receive
CMS set-up
The CMS configured with roles, locales and environments, in your account.
Content model
Documented content types and page blocks designed with your editors.
Front end
A Next.js or Astro site with preview, caching and image optimization.
Migrated content
Pages, media and metadata moved across, with a full redirect map.
SEO set-up
Meta tags, structured data, sitemaps and analytics wired to the CMS.
Editor training
Hands-on sessions and short guides for your content team.
CMS selection and setup
Pick the CMS that fits your team, budget and hosting.
- Comparison of Strapi, Sanity, Contentful, Payload, Storyblok and headless WordPress for your needs
- Self-hosted (Strapi, Payload, Directus) or SaaS (Sanity, Contentful, Storyblok) set-up
- Roles, permissions, locales and environments for staging and production
- Single sign-on for editors through Google Workspace or Microsoft Entra ID
Built with
- Strapi
- Sanity
- Contentful
- Payload
- Storyblok
- Directus
- WordPress
Content modeling
Structure content once so it can be reused everywhere.
- Content types, fields and references designed with your editors
- Reusable page-building blocks so marketers can build pages without a developer
- Localization fields and fallbacks for several languages or regions
- Validation rules and editor guidance inside the CMS
Front end build (Jamstack)
A fast site that reads from the CMS.
- Next.js or Astro front ends with static generation and on-demand revalidation
- Live preview and visual editing for draft content
- Image optimization through the CMS or Cloudinary
- Site search with Algolia or Meilisearch
Built with
- Next.js
- Astro
- Algolia
- Meilisearch
- Cloudinary
Migration and SEO
Move content without losing traffic.
- Scripted migration of pages, posts, media and metadata from WordPress, Drupal or another CMS
- URL mapping and 301 redirects for every changed path
- Meta tags, structured data, XML sitemaps and hreflang generated from content
- Before and after checks in Google Search Console
Built with
- WordPress
- Google Search Console
Integrations and omnichannel
Use the same content beyond the website.
- Content served to mobile apps, kiosks, email and in-app help through the same API
- Webhooks that rebuild pages, notify Slack or sync to other systems on publish
- Connections to CRM, e-commerce (Shopify, BigCommerce) and marketing tools
- Translation workflows with services such as Phrase or Lokalise
Built with
- Shopify
- Phrase
- Lokalise
Why teams choose Equitysoft for headless CMS
Since 2018 we have delivered 680+ projects for 310+ clients, and 98% of clients keep working with us.
CMS and front end in one team
We set up the CMS and build the Next.js or Astro front end together, so content and design fit.
Editors keep it easy
We add live previews, clear content models and roles, so your marketing team is not slowed down.
SEO kept through the move
We migrate content and URLs, set up redirects and check rankings after launch.
Hiring or project options
Work with a project team, or hire developers with a 15-day free trial.
Recent work from our team
AI-Driven Storytelling Platform
AI Video Analytics CCTV Intelligence Development
BallWatch – Football Academy Scouting and Recruitment App
Dancespot – Mobile Application & Web Portal Development
High Step Racing – Horse Management App for Owners and Trainers
High Step Racing – Horse Racing Stable Management App
How we work
Content audit
We review your current content, templates, editors and traffic, and list what must move and what can be retired.
You receive Content inventory and goals
CMS choice and content model
We recommend a CMS, then design content types and page blocks with your editors.
You receive CMS recommendation and content model
Design and front end
We build the front end and component library, connected to the CMS with live preview.
You receive Working site on staging
Migration
Scripts move content and media, then we map old URLs to new ones and check every redirect.
You receive Migrated content and redirect map
Launch
We switch DNS, watch Search Console and Core Web Vitals, and fix anything that slips.
You receive Live site and launch report
Training and support
Editors get hands-on training and short guides, and we stay on for updates and new features.
You receive Editor guide and support plan
Tech stack
Technologies we use
Databases
BI and analytics
Frontend
Backend and APIs
Languages
Cloud and DevOps
- Vercel
- Cloudflare Pages
AWS
CRM, commerce and CMS
Testing and quality
Other tools
Engagement
Ways to work with us
Fixed-scope project
A headless CMS site built against an agreed scope, timeline and price.
- Written estimate up front
- Demos at each iteration
Dedicated team
Developers who work on your product full time or part time, inside your process and tools.
- Scale up or down with notice
- First 15 days free trial
Ongoing support
Monitoring, fixes, updates and small improvements after launch, on a monthly plan.
- Agreed response times
- Monthly report
Questions, answered
It depends on the number of templates and content types, how much content needs to move, the number of languages and the integrations you need. SaaS CMS plans are billed to your own account. After a short call we send a written estimate. As a guide, a marketing site on a headless CMS usually costs $8,000 to $25,000, and a larger multi-language site with migration and integrations $25,000 to $80,000 or more (USD).
It is a content editor without a fixed website attached. Editors write and approve content as usual, and the content is sent through an API to whatever displays it: your website, an app or another channel. The website itself is a separate, faster front end.
Sanity and Storyblok suit teams that want strong visual editing. Contentful suits larger organizations with many teams and strict workflows. Strapi, Payload and Directus are open source and can be self-hosted, which keeps license costs and data location under your control. We recommend one after looking at your editors, budget and hosting rules.
Not if the content model is designed well. We build page blocks your team can arrange themselves, add live preview so they see changes before publishing, and train editors on the final set-up.
Yes. Headless WordPress keeps the familiar admin and sends content through WPGraphQL or the REST API to a Next.js front end. It is a good choice when your team already knows WordPress well.
Not if the move is planned. We keep or redirect every URL, carry over titles, descriptions and structured data, and check Search Console after launch. Faster pages often help rankings.
A marketing site usually takes 6 to 10 weeks. Larger sites with many templates, languages or a big migration take 3 to 6 months. We agree a timeline after the content audit.
No. The front end usually runs on Vercel, Netlify, Cloudflare or AWS, and the CMS is either a SaaS service or a small self-hosted app. We set up hosting, backups and monitoring in your accounts.
Yes. Content stays in your CMS account and can be exported, and the front end code lives in your repository.
We start with a short discovery call under NDA if you need one. Send us your idea, any designs or documents, and the systems the work must connect to. We then share a written scope, timeline and estimate before any build work starts.
Yes. We update the CMS and front end, fix issues and add features under a support plan.
Planning a move to a headless CMS?
Book a call with our team. We will review your current site and content and suggest a CMS, a plan and a budget.