Featured case study
AI-Driven Storytelling Platform
An AI-powered platform that helps people, families and communities turn their memories into professionally designed, printed books.
Read the case study
AI Search Optimization (AEO and GEO) Services
Get your brand mentioned and cited in AI answers from Google, ChatGPT, Perplexity and Copilot.
Stack we work in
- Google Search Console
- Semrush
- Semrush AI Visibility Toolkit
- Google Analytics 4
- Next.js
- WordPress
- Projects delivered
- 680+
- Clients served
- 310+
- Client retention
- 98%
- Certified engineers
- 20+
- Building since
- 2018
Figures as of Oct 2026
Trusted by
- Aralia
- Rosa Pistrina
- Lashbo
- Micromunchi
- Payroll Ninja
- POD
- Petdx
- Yokey
- Spin Up
- Starwear
- Udlins
- Vegpal
- Wander Wings
- Wish It
- Wisl
Signs you need AI search optimization
More buyers now ask an AI instead of scrolling through links: Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Microsoft Copilot and Gemini.
Read the full overview
If those answers mention your competitors and not you, you lose the sale before your website is visited. AI search optimization, also called answer engine optimization (AEO) or generative engine optimization (GEO), makes your brand easy for AI systems to find, understand, trust and cite. We fix the technical foundations, structure content around the questions buyers ask, strengthen your brand as an entity across the web and measure how often AI tools cite you.
Competitors named, you are not
AI tools list rivals when buyers ask for recommendations in your category.
AI gets your facts wrong
Answers show old pricing, wrong services or outdated details about your company.
Organic clicks are falling
Rankings are steady but clicks drop as AI answers appear above the links.
No way to measure it
You do not know how often AI tools mention or cite your brand.
Outcomes
What you get
- Your brand mentioned and cited in AI answers for buyer questions
- A clear view of AI share of voice against competitors
- Content structured so AI tools can quote it accurately
- Consistent brand facts, so AI describes you correctly
- AI referral traffic tracked and reported in GA4
- A program that also strengthens classic Google rankings
What we deliver
What you receive
AI visibility baseline
Mentions, citations and share of voice by platform and topic.
Technical and schema fixes
Crawler rules, rendering, structured data and llms.txt in place.
Content plan
Pages to create or restructure, ranked by the prompts they serve.
Authority plan
Sources AI cites in your category and how to earn mentions there.
Monthly report
Citation trends, competitors and AI referral traffic.
AI visibility audit
Know where you stand today.
- Prompt sets based on real buyer questions in your market
- Brand mentions and citations across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot and Gemini
- Share of voice against named competitors
- Sources AI tools cite for your topics, and gaps where you are absent
Technical foundations for AI
Make content easy for AI systems to read.
- Crawler access for Googlebot, Bingbot, OAI-SearchBot, PerplexityBot and ClaudeBot
- Server-rendered, fast, clean HTML that AI crawlers can parse
- llms.txt files that point AI tools to your key pages
- Bing Webmaster Tools and IndexNow, which feed Copilot and other assistants
Built with
- Bing Webmaster Tools
- IndexNow
- llms.txt
Entity and schema work
Help AI understand who you are.
- Organization, Product, Service, Person and FAQ schema in JSON-LD
- Consistent brand facts across your site, profiles and directories
- Wikidata, knowledge panel and sameAs connections where eligible
- Author and expert profiles that support E-E-A-T
Built with
- JSON-LD
- Wikidata
Answer-ready content
Content AI tools want to quote.
- Question research from search data, sales calls and support tickets
- Answer-first page structure with clear headings, lists and tables
- Comparison, pricing and how-to pages buyers ask AI about
- Original data, examples and expert quotes that earn citations
Measuring AI citations
Report on AI visibility like any other channel.
- Tracking with Semrush AI Visibility Toolkit, Ahrefs Brand Radar, Profound or Peec AI
- AI referral traffic segmented in GA4
- Monthly share-of-voice and citation reports by platform and topic
Built with
- Semrush
- Semrush AI Visibility Toolkit
- Ahrefs
- Ahrefs Brand Radar
- Profound
- Peec AI
Why brands choose Equitysoft for AI search optimization
A measured baseline first
We record how often AI assistants and AI Overviews cite you today, so progress is measured against real numbers.
Engineers fix the technical side
Our developers ship the schema, crawler access and site fixes themselves instead of handing you a list.
SEO and AI search together
We run classic SEO alongside AEO and GEO, so work for one channel does not harm the other.
No guaranteed placements
We do not promise citations in ChatGPT or AI Overviews. We report what changed every month.
How we work
Prompt research
We build a set of real buyer prompts by topic, stage and market.
You receive Prompt set
Baseline audit
We measure mentions, citations and share of voice across AI platforms, and review technical access.
You receive AI visibility baseline
Foundations
We fix crawler access, rendering, schema, llms.txt and entity consistency.
You receive Technical and entity fixes
Content and authority
We create and restructure pages around buyer questions and build mentions on trusted sources.
You receive Content and PR plan
Measure and iterate
We track citations monthly, learn which sources AI prefers and adjust the plan.
You receive Monthly AI visibility report
Tech stack
Technologies we use
Data platforms
BI and analytics
Frontend
CRM, commerce and CMS
Other tools
Engagement
Ways to work with us
AI visibility audit package
A baseline across platforms and a ranked action plan.
- Fixed price
- Results in 2 to 3 weeks
Ongoing AEO and GEO
Technical, content and authority work with monthly citation tracking.
- Monthly retainer
- Works with your SEO
Full search program
AI search, technical SEO and content as one program.
- One team
- One report
Questions, answered
It is the work of getting your brand mentioned, recommended and cited in answers from AI tools such as Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Microsoft Copilot and Gemini. It is also called answer engine optimization (AEO) or generative engine optimization (GEO).
It builds on SEO rather than replacing it. AI tools still rely on crawlable, trusted content, so technical SEO and good content matter. The differences are the focus on questions rather than keywords, on being quoted inside an answer rather than ranking a link, on brand mentions across other sites, and on new ways to measure visibility.
It depends on the number of topics, markets and competitors, and how much content and PR work is needed. As a guide, an AI visibility audit usually costs $3,000 to $8,000, and an ongoing AEO and GEO program $2,000 to $6,000 or more per month (USD).
No one can guarantee it, because AI answers vary and the platforms change often. What we can do is improve the signals AI tools rely on and measure the change in mentions and citations over time against a clear baseline.
It is a simple file that points AI tools to your most useful pages. Support across AI platforms is still uneven, so we treat it as a low-cost extra, not a main lever. Crawler access, clear content and brand authority matter more.
It depends on your goals. Blocking search-focused crawlers such as OAI-SearchBot or PerplexityBot can remove you from those answers. Some businesses block training crawlers but allow search crawlers. We help you set robots.txt rules that match your policy.
We run a fixed set of buyer prompts across platforms on a schedule using tools such as Semrush AI Visibility Toolkit, Ahrefs Brand Radar, Profound or Peec AI, and record mentions, citations, sentiment and competitors. We also track AI referral traffic in GA4.
Technical and schema fixes can be picked up within weeks. Content and authority work usually shows in AI answers over 2 to 6 months. Platforms update at different speeds, so we report by platform.
Yes. Most clients run AI search work alongside technical SEO and content, because the same foundations serve both.
We start with an AI visibility audit package. We need access to your analytics, Search Console and CMS, a list of priority topics and competitors, and a contact who can approve content.
You do. Content, schema and tracking set up for you stay in your accounts and on your site if you stop working with us.
More about our AI Search Optimization
Where it mattersAI search platforms we optimize for
Google AI Overviews and AI Mode
AI summaries and conversational search inside Google results.
ChatGPT search
Answers with sources in ChatGPT, drawn from live web results.
Perplexity
An answer engine that cites sources for every response.
Microsoft Copilot
Assistant answers powered by Bing's index, across Windows, Edge and Microsoft 365.
Gemini
Google's assistant, which draws on Google Search and the Knowledge Graph.
Are AI tools recommending your competitors?
Book a call. We will run a sample of buyer prompts and show where your brand appears today.