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B2B E-commerce Portals for Wholesalers and Manufacturers
Online ordering portals for wholesalers and manufacturers, with customer prices and ERP sync.
Stack we work in
- n8n
- Stripe
- PHP
- Node.js
- TypeScript
- React
- Next.js
- GraphQL
- Projects delivered
- 680+
- Clients served
- 310+
- Client retention
- 98%
- Certified engineers
- 20+
- Building since
- 2018
Figures as of Oct 2026
Trusted by
- Aralia
- Rosa Pistrina
- Lashbo
- Micromunchi
- Payroll Ninja
- POD
- Petdx
- Yokey
- Spin Up
- Starwear
- Udlins
- Vegpal
- Wander Wings
- Wish It
- Wisl
Problems we are usually asked to fix
A B2B ordering portal lets your trade customers see their own prices, check stock, reorder in a few clicks and pay on account, without phoning or emailing your sales team.
Read the full overview
We build B2B portals on Shopify B2B, Adobe Commerce B2B, BigCommerce B2B Edition or a custom platform, with company accounts, customer-specific price lists, quotes, approval workflows, punchout to procurement systems through cXML or OCI, and two-way sync with your ERP for products, stock, orders and invoices.
Orders by email and phone
Sales staff re-key orders from emails, PDFs and calls, which is slow and causes errors.
Price lists in spreadsheets
Customer pricing lives in spreadsheets that do not match the ERP.
No view of stock
Buyers call to ask what is available and when it will ship.
Large customers demanding punchout
Key accounts require a connection to their procurement system.
A B2C store bent into B2B
The current store cannot handle accounts, terms, approvals or quotes.
Outcomes
What you get
- Trade customers ordering themselves, any time, without calling
- Prices and stock that match the ERP, so fewer order errors
- Sales reps freed from order entry to focus on accounts
- Large buyers served through their own procurement systems
- Faster quote turnaround and clearer approval trails
- Code and data owned by you, with no lock-in to us
What we deliver
Where teams use this service
Wholesalers and distributors
Reorder portals with large catalogs, quick order and account pricing.
Manufacturers selling direct
Dealer and distributor portals connected to production and stock.
Learn moreBrands selling retail and wholesale
One Shopify store with separate B2B catalogs and terms.
Learn moreIndustrial and MRO suppliers
Punchout catalogs for buyers on SAP Ariba or Coupa.
Adobe Commerce B2B stores
Company accounts, quotes and requisition lists on Magento.
Learn moreMulti-supplier platforms
B2B marketplaces with several sellers.
Learn more
What you receive
Process map and requirements
How your customers order, approve and pay, written down and agreed.
B2B portal
Accounts, pricing, quotes and ordering, live on your chosen platform.
ERP integration
Documented data flows with error handling, retries and alerts.
Punchout connections
cXML or OCI set up and tested with your buyers' systems.
Sales and admin tools
Rep dashboards, customer onboarding and approval screens.
Training and handover
Guides for staff and customers, plus source code in your repositories.
Accounts, roles and approvals
Mirror how your customers buy.
- Company accounts with several buyers, locations and roles
- Spending limits and approval workflows before orders are placed
- Self-service registration with credit checks and manual approval
- Order history, invoices and statements in one account area
Pricing and catalogs
Show each customer the right products at the right price.
- Customer-specific price lists and contract pricing from the ERP
- Tiered and volume pricing, minimum and case quantities
- Restricted catalogs per customer group or region
- Prices with and without tax, in several currencies
Quotes and ordering
Make large and repeat orders quick.
- Request-for-quote flows with sales rep review and expiry dates
- Quick order by SKU, CSV upload and reorder from history
- Saved lists and shared lists across a company
- Payment on account, credit limits, purchase order numbers and card payments
Punchout and procurement
Sell through your customers' purchasing systems.
- cXML punchout for SAP Ariba, Coupa and Jaggaer
- OCI punchout for SAP-based procurement
- Purchase order and invoice exchange by cXML or EDI
- Order status and shipping updates sent back to the buyer system
Built with
- cXML
- OCI
- EDI
- SAP Ariba
- Coupa
ERP and back-office integration
Keep the portal and ERP in step.
- Two-way sync with NetSuite, SAP Business One, Microsoft Dynamics 365 Business Central, Odoo or Sage
- Real-time stock and price checks for large catalogs
- Integration through APIs, middleware such as Celigo or custom services
- Sales rep tools and CRM links with Salesforce, HubSpot or Zoho
Built with
- NetSuite
- SAP Business One
- Microsoft Dynamics 365 Business Central
- Odoo
- Sage
- Celigo
- Salesforce
- HubSpot
Why wholesalers and manufacturers choose Equitysoft for B2B portals
We map your process first
We start with your ordering, pricing and approval rules, so the portal fits how your buyers and sales team already work.
ERP integration is our core work
We build and test the ERP, pricing and stock connections ourselves, so orders and prices stay in step between systems.
Written estimates and staged delivery
After discovery you get a written estimate and a plan delivered in stages, with demos at each step.
Training and handover included
Your team and sales reps are trained, and you receive documentation and the code. Production support is available after go-live.
Recent work from our team
How we work
Discovery
We map how your customers order today, your pricing rules, ERP data and approval needs.
You receive Requirements and process map
Platform choice
We compare Shopify B2B, Adobe Commerce B2B, BigCommerce or custom against your needs and costs.
You receive Platform recommendation
Integration design
We define what data moves between the portal, ERP and CRM, how often and which system owns it.
You receive Integration specification
Build
We build the portal, pricing, quotes, punchout and integrations in short iterations, with demos.
You receive Working portal on staging
Pilot
A small group of real customers uses the portal first so we can fix issues before full rollout.
You receive Pilot feedback and fixes
Rollout and support
We onboard customers in waves, train your team and keep improving.
You receive Live portal and support plan
Tech stack
Technologies we use
AI and machine learning
Databases
Frontend
Backend and APIs
Languages
Cloud and DevOps
- Docker
AWS
CRM, commerce and CMS
Other tools
Engagement
Ways to work with us
B2B discovery
A fixed-scope workshop that maps your ordering process and recommends a platform.
- Platform comparison
- Cost and timeline range
Portal project
A full B2B portal and integration delivered against an agreed scope.
- Written estimate up front
- Pilot before rollout
Dedicated team
Commerce and integration developers working inside your process.
- Scale up or down with notice
- Covers portal and ERP work
Questions, answered
It depends on the platform, the number of pricing rules and customer groups, punchout needs and how complex the ERP integration is. After a short discovery call we send a written estimate. Platform licences are billed to you by the vendor. As a guide, adding B2B features to an existing store usually costs $10,000 to $35,000, and a full B2B portal with ERP integration $30,000 to $120,000 or more (USD).
Shopify B2B suits brands that sell both retail and wholesale and want low maintenance. Adobe Commerce B2B handles complex catalogs, quotes and company hierarchies. BigCommerce B2B Edition is strong for multi-storefront wholesale. A custom or headless build fits unusual pricing or ordering. We recommend based on your rules and budget.
Yes. We load contract and customer-specific price lists from your ERP or set them up in the platform, so each buyer sees their own prices, discounts and catalog once logged in.
Punchout lets a buyer start in their own procurement system, such as SAP Ariba or Coupa, shop your catalog and send the cart back for approval as a purchase order. You need it if large customers require suppliers to connect that way.
Yes. We integrate with NetSuite, SAP Business One, Microsoft Dynamics 365 Business Central, Odoo, Sage and others for products, prices, stock, customers, orders and invoices, using their APIs or an integration platform.
Yes. Buyers can request a quote from the cart, your sales team adjusts prices or terms, and the buyer accepts and converts it to an order online.
Yes. We support payment terms such as net 30, credit limits checked against the ERP, purchase order numbers and card payments for customers who prefer them.
We plan onboarding in waves, import existing customer accounts, keep reorder fast and give sales reps tools to place orders for customers. A pilot group helps us fix friction before full rollout.
Yes. Reps can log in as a customer or use a rep dashboard to build carts, create quotes and see account history.
We start with a B2B discovery phase to map your customers, pricing rules and ERP, then send a written estimate. A focused portal usually takes 3 to 6 months, depending on integrations. We need access to your ERP or its API documentation and time with your sales and operations teams.
You own the code, the store accounts and all customer data. We set up role-based access and follow secure coding practice, and after launch we offer production support and ongoing development.
Moving trade orders online?
Book a call with our team. We will review how your customers order today and outline the portal, the integrations and the likely cost.