Featured portfolio
Enhance Your Photos with Appost’s AI Editing and Creative Tools
Appost is a photo editing app with AI background removal, editing tools, collages and festival and business templates for making social media posts.
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Social media scheduling, influencer marketplace, ad booking and AI content apps for agencies, brands and creators.
Stack we work in
Figures as of Oct 2026
Trusted by
Equitysoft builds marketing and advertising software for agencies, brands, publishers and creators.
We have built social media schedulers that plan and publish a full content calendar, influencer marketplaces with bidding and payments, ad space booking sites for publishers, and AI photo editing apps for social posts. We also run digital marketing work such as local SEO, Google Business Profile optimization and WhatsApp enquiry flows. The result is software and campaigns that save your team time and bring in measurable leads.
Marketing teams juggle many channels, clients and creators with tools that rarely connect. Small businesses often struggle to be found locally at all. We build software and campaigns that cut that manual work.
Posts planned in spreadsheets and published by hand on each network
Influencer deals agreed over messages with no record or safe payment
Ad space sold through email and calls instead of online booking
Hours spent editing photos and visuals for each campaign
Local businesses that do not show up when nearby customers search
Outcomes
We build marketing software, creator platforms and campaigns for agencies, brands and publishers.
Mobile and web apps for marketers and creators:
Platforms for selling and managing ads:
Our marketing products serve:
Common jobs our marketing and advertising products handle:
Marketplaces that connect brands with creators.
Platforms for selling ad space online.
Tools that help teams make visuals faster.
Campaign work that brings in local and online leads.
We build marketing platforms and also run SEO and social work, so we understand how marketers use the tools.
We have built influencer and ad booking marketplaces with bidding, verification and payments.
We add AI where it saves real time, such as caption ideas and image edits, with people approving the output.
Our 50+ developers and marketers have built web, mobile and AI products for over eight years.
Featured portfolio
Appost is a photo editing app with AI background removal, editing tools, collages and festival and business templates for making social media posts.
Read the project
The Social Media Scheduler – Content Planning and Publishing Platform
DKV Thermocol and Gypsum False Ceiling – Local SEO and Google Business Profile
Finch Media Marketing – Social Media Content & Growth Strategy
RSZ Jewels – Digital Marketing for a Heritage Gold Jewellery Brand
The Aleph Network – WordPress Website
Yokey – Influencer and Business Marketplace AppWe learn how your team plans campaigns, works with clients or creators, and measures results today.
You receive Product or campaign scope
We map the social platforms, payment tools, project tools and tracking the product needs to connect to.
You receive Functional and technical specification
We design calendars, marketplaces and editors that are quick to use, and test them with your team in a clickable prototype.
You receive UI designs and interactive prototype
We build the app or platform and its integrations, and test publishing, payments and approval flows end to end.
You receive Tested release candidate
We launch, set up analytics and keep improving features and campaigns from the results we see.
You receive Launch plan and reporting setup
Tech stack
AI and machine learning
Databases
BI and analytics
Mobile
Frontend
Backend and APIs
Cloud and DevOps
Messaging and channels
CRM, commerce and CMS
Other tools
Engagement
Pick the model that matches how certain your scope is today. Many clients start with one model and move to another as the product grows.
For a defined product, module or integration. We agree scope, milestones and acceptance criteria up front, then deliver in sprints with a demo at the end of each one.
For a new idea that needs proof before a full build. We ship the smallest version that tests your riskiest assumption, then plan the next release from real usage.
For an ongoing roadmap. Developers, QA and designers join your team, work in your tools and hours, and scale up or down as priorities change.
For live systems. We monitor, patch, update dependencies and ship improvements on an agreed monthly allocation, so the platform keeps pace with your operations.
We build social media scheduling and publishing platforms, influencer and creator marketplaces, ad space booking sites for publishers, AI photo editing apps for social posts and creator media kit websites.
Yes. We have built platforms that plan a content calendar and auto-publish to Instagram, Facebook, LinkedIn and WhatsApp, with review and approval before posts go live.
Brands post jobs, influencers bid, and both sides track the work in the app. Payments run through Stripe, with account verification before money moves.
Yes. Our team handles local SEO, Google Business Profile optimization, social content and WhatsApp enquiry flows, alongside the software we build.
We use AI for caption and post ideas, background removal and image edits. Your team reviews and approves content before it is published.
You do. You own the source code, designs and data, and we sign an NDA before you share client or campaign details.
Content calendar with drag-and-drop planning
Publishing to major social networks
AI caption and post suggestions
Brand profiles and approval workflows
Influencer search, bidding and chat
Account verification and Stripe payments
Ad booking with price comparison
AI photo editing and templates
Dashboards for campaigns and leads
Book a free consultation to plan the platform, integrations or campaign that fits how your team works.