Featured case study
Building a Print-on-Demand Shopify Integration Platform
This Print-on-Demand (POD) platform is designed to help businesses sell custom-designed products without managing inventory, production, or logistics.
Read the case study
Shopify Plus Development for Growing Brands
Shopify Plus stores, custom checkout, B2B and multi-market selling for high-volume brands.
Stack we work in
- Shopify
- Liquid
- Shopify Payments
- GraphQL
- React
- TypeScript
- Node.js
- JavaScript
- Projects delivered
- 680+
- Clients served
- 310+
- Client retention
- 98%
- Certified engineers
- 20+
- Building since
- 2018
Figures as of Oct 2026
Trusted by
- Aralia
- Rosa Pistrina
- Lashbo
- Micromunchi
- Payroll Ninja
- POD
- Petdx
- Yokey
- Spin Up
- Starwear
- Udlins
- Vegpal
- Wander Wings
- Wish It
- Wisl
Problems we are usually asked to fix
Shopify Plus is the plan larger brands use when they outgrow standard Shopify: more control over checkout, wholesale selling, several countries from one store and automation that saves staff time.
Read the full overview
We set up and extend Plus stores so they handle more orders, more markets and more custom rules without slowing down. On the technical side that means Checkout Extensibility and checkout UI extensions, Shopify Functions for discounts, shipping and payment rules, B2B on Shopify, Shopify Markets, Flow automations and Launchpad campaigns, plus custom apps built on the Admin and Storefront GraphQL APIs.
Scripts and checkout code on borrowed time
Discounts and shipping rules rely on Shopify Scripts or old checkout code that Shopify is retiring.
Wholesale run from a separate store
B2B orders come through a second store, email or spreadsheets, so stock and prices drift out of sync.
Too many apps doing small jobs
Each rule needs another app, which slows the store and adds monthly fees.
International sales held back
Prices, duties and content are not set up per country, so overseas shoppers abandon checkout.
Manual work for every campaign
Sales, product drops and theme changes need staff online at midnight to switch things by hand.
Outcomes
What you get
- A checkout that fits your rules without slowing customers down
- Wholesale and retail customers served from one store and one stock pool
- New countries launched from the same admin, with local prices and content
- Fewer manual tasks for the ecommerce team through Flow and Launchpad
- Old Scripts and checkout code replaced before Shopify retires them
- Code, apps and data owned by you, with no lock-in to us
What we deliver
Where teams use this service
Moving up from standard Shopify
Brands that need checkout control, higher API limits or B2B as they grow.
Learn moreReplatforming from Magento or another platform
Enterprise stores moving to Plus with data, SEO and integrations carried over.
Learn moreLaunching wholesale
Adding B2B accounts, price lists and payment terms to an existing D2C store.
Learn moreGoing international
Opening new countries with Markets, local pricing and duties collected at checkout.
High-traffic product drops
Launchpad schedules, queue-friendly themes and Flow rules for limited releases.
Headless brand sites
Hydrogen storefronts for brands that need a very custom experience.
Learn more
What you receive
Plus solution design
A written plan for checkout, B2B, Markets, Flow and integrations, with the reasons for each choice.
Checkout extensions and Functions
Custom checkout UI and business rules, version controlled and deployed through Shopify CLI.
B2B and Markets setup
Company accounts, catalogs, price lists and market settings, configured and tested.
Flow and Launchpad playbooks
Documented workflows and campaign schedules your team can run.
Custom apps and integrations
Apps and data syncs with ERP, PIM, 3PL and marketing tools, with monitoring.
Handover and documentation
Source code in your repositories, admin guides and a support plan.
Checkout and Shopify Functions
Change how checkout behaves without hurting speed or security.
- Checkout UI extensions for upsells, delivery notes, gift options and custom fields
- Shopify Functions for discount, shipping, payment and cart validation rules
- Moving Shopify Scripts and old checkout.liquid customizations to Functions and extensions
- Thank-you and order status page extensions
- Branding with the Checkout Branding API
Built with
- Shopify
- Liquid
- Checkout UI Extensions
- Shopify Functions
B2B on Shopify
Sell wholesale from the same store as retail.
- Company accounts with locations, buyers and permissions
- Catalogs and price lists per customer or company
- Payment terms, deposits and vaulted cards
- Quantity rules, volume pricing and draft order quotes
Built with
- Shopify
International selling with Shopify Markets
Run several countries from one store.
- Local currencies, prices, duties and taxes per market
- Translated content and subfolders or domains per market
- Market-specific catalogs, payment methods and shipping
- Expansion stores where a separate store is the better choice
Built with
- Shopify
- Shopify Markets
Automation with Flow and Launchpad
Take repetitive work off your team.
- Shopify Flow workflows for tagging, fraud checks, stock alerts and approvals
- Launchpad for scheduled sales, theme swaps and product drops
- Flow triggers and actions connected to your own systems
- Bulk operations and scheduled jobs through the Admin API
Built with
- Shopify
- Shopify Flow
- Launchpad
- Admin API
Custom apps and integrations
Connect Plus to the rest of the business.
- Custom apps on the Admin GraphQL API and webhooks
- ERP, PIM, OMS and 3PL integrations
- Loyalty, subscriptions, reviews and email platforms
- Headless storefronts with Hydrogen and Oxygen when a theme is not enough
Built with
- GraphQL
- Hydrogen
- Oxygen
Why brands choose Equitysoft for Shopify Plus
Current Plus features
We build with Checkout Extensibility and Shopify Functions, and move stores off Shopify Scripts.
B2B and international
We set up B2B and Shopify Markets so you can sell wholesale and abroad from one store where it fits.
Integrations and custom apps
We build custom apps and ERP connections, tested before launch.
Audit, project or retainer
Start with a Plus audit, then choose a fixed project or a monthly retainer with documentation and handover.
Recent work from our team
FMF Glass Hardware – WooCommerce to Shopify Store Migration
Printing Brands – Print-on-Demand Platform for Shopify Sellers
Revolutionizing Chocolate Shopping with CioccoMiami
ReWell Website – Wellness & Hyperbaric Oxygen Therapy Platform
Step Right – Foot Clinic and Online Footwear Store
TheDecorshop – Home Decor and Personalised Gifts Store
How we work
Discovery
We review your store, apps, checkout customizations, markets and order volumes, and list what Plus should change.
You receive Plus requirements and gap list
Solution design
We decide what belongs in theme, checkout extensions, Functions, Flow or a custom app, and plan integrations.
You receive Solution design and plan
Build
We build in short iterations on a development store, with demos and review at each step.
You receive Working features on a dev store
Test
We test checkout rules, B2B pricing, markets and integrations with real order scenarios and load in mind.
You receive Test results and fixes
Launch
We release in a planned window with monitoring, rollback steps and a clear handover.
You receive Live store and runbook
Grow
We keep adding features, campaigns and markets on a monthly plan if you need it.
You receive Roadmap and support plan
Tech stack
Technologies we use
BI and analytics
Frontend
Backend and APIs
Languages
CRM, commerce and CMS
Other tools
Engagement
Ways to work with us
Plus audit
A fixed-scope review of your store, apps, checkout code and integrations, with a prioritized plan.
- Scripts and checkout readiness
- App and speed review
Plus project
A build, migration or feature set delivered against an agreed scope.
- Written estimate up front
- Demos at each iteration
Plus retainer
Monthly hours for campaigns, features and fixes from a team that knows your store.
- Agreed response times
- Regular health checks
Questions, answered
It depends on how much you customize checkout, how many markets and B2B rules you need, the integrations involved and whether you migrate from another platform. After a short discovery call we send a written estimate with scope, timeline and team. Shopify's own Plus subscription is billed to you by Shopify. As a guide, a Shopify Plus store build or migration usually costs $25,000 to $80,000, and focused checkout, Functions or B2B work $5,000 to $20,000 or more (USD).
Plus makes sense when you need checkout customization, B2B selling, several expansion stores, Launchpad or higher API limits, or when your sales volume makes the Plus pricing model cheaper than lower plans plus apps. We can review your numbers and needs and tell you honestly if a lower plan is enough.
Shopify is retiring Scripts, so discount, shipping and payment logic needs to move to Shopify Functions. We audit each script, rebuild the logic as Functions (often with no extra app), test it against real carts and switch over before the deadline.
Yes, within Shopify's supported model. We use checkout UI extensions, Shopify Functions and the Checkout Branding API to add fields, upsells, delivery options and custom rules. Shopify no longer allows editing checkout.liquid, which keeps checkout fast and secure.
Yes. B2B on Shopify adds company accounts, catalogs, price lists, payment terms and quantity rules to the same store, so wholesale and retail customers share stock and products but see different prices and options.
Markets suits most brands: one store with local currency, pricing, language and domains. Separate expansion stores make sense when catalogs, teams or legal entities differ a lot. We explain the trade-offs for your case.
Common workflows include tagging high-value or risky orders, alerting staff about low stock, hiding sold-out products, routing B2B orders for approval and sending data to other systems. We build and document the workflows and can add custom Flow actions through an app.
Usually not. Online Store 2.0 themes handle most needs well. Headless with Hydrogen or Next.js is worth it when you need very custom experiences, content from several systems or app-like performance, and you have the budget to maintain it.
Yes. We connect Plus to ERPs such as NetSuite, SAP Business One, Microsoft Dynamics 365 Business Central and Odoo for products, stock, orders, customers and invoices, using the Admin API, webhooks or integration platforms.
Yes. We offer monthly retainers for new features, campaigns, app updates, performance checks and fixes, with a set number of hours and agreed response times.
We start with a Plus audit and a written estimate. Checkout or Scripts migrations often take 4 to 8 weeks; larger B2B or Markets projects take longer. We need collaborator access to your store and a list of apps and integrations.
You own all custom apps, theme code and data. We work under NDA, use collaborator access with limited permissions and follow Shopify's app security requirements.
Running or moving to Shopify Plus?
Book a call with our team. We will review your store and goals and outline what Plus should change, the steps and the likely cost.