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Conversion Rate Optimization (CRO) Services
Research and A/B testing that turn more of your existing visitors into buyers and leads.
Stack we work in
- Google Search Console
- Shopify
- WooCommerce
- WordPress
- PageSpeed Insights
- Figma
- JavaScript
- React
- Projects delivered
- 680+
- Clients served
- 310+
- Client retention
- 98%
- Certified engineers
- 20+
- Building since
- 2018
Figures as of Oct 2026
Trusted by
- Aralia
- Rosa Pistrina
- Lashbo
- Micromunchi
- Payroll Ninja
- POD
- Petdx
- Yokey
- Spin Up
- Starwear
- Udlins
- Vegpal
- Wander Wings
- Wish It
- Wisl
Problems we are usually asked to fix
Conversion rate optimization (CRO) helps you get more sales or leads from the visitors you already have, instead of paying for more traffic.
Read the full overview
We find out why people leave, test changes that fix it and keep only what proves better. That works for online stores and for lead-generation and marketing sites. Our process combines analytics in GA4, heatmaps and session recordings in Hotjar or Microsoft Clarity, user research, and A/B tests run in VWO, Optimizely, Convert or AB Tasty, with developers who build the winning changes properly into your site.
Traffic up, sales flat
Ad spend brings more visitors but orders and leads do not grow with it.
High cart and checkout drop-off
Shoppers add to cart and then leave before paying.
Changes based on opinions
Redesigns ship because someone liked them, with no evidence they helped.
Numbers nobody trusts
Tracking is broken or double-counts, so reports disagree.
Tests that never finish
Tests run for months without a clear result, or stop too early.
Outcomes
What you get
- More sales or leads from the traffic you already pay for
- Decisions based on evidence instead of opinions
- A clear list of what is hurting conversion and why
- Winning changes built properly into the site, not left in a test tool
- Lessons from losing tests recorded so they are not repeated
- Data, test history and code owned by you, with no lock-in to us
What we deliver
Where teams use this service
Online stores
Product, cart and checkout improvements on Shopify, WooCommerce or Magento.
Learn moreLead-generation sites
More and better enquiries from service and B2B websites.
Paid campaign landing pages
Landing pages tested to lower cost per lead or sale.
Before a redesign
Research that shows what to keep and what to change.
Learn moreAnalytics clean-up
Tracking fixed so conversion data can be trusted.
Learn moreUX improvements
Design changes informed by research and tested before rollout.
Learn more
What you receive
Tracking audit
A check of GA4, tags and events, with fixes.
Research report
Where visitors drop off and why, with evidence.
Testing roadmap
Prioritized hypotheses with expected impact and effort.
Tests and results
Built and quality-checked tests, with clear write-ups of every result.
Shipped changes
Winning variations built into your site by our developers.
Monthly report
Tests run, results, learnings and what comes next.
Research and audit
Find out where and why visitors drop off.
- Funnel analysis in GA4 from landing page to checkout or form
- Heatmaps, scroll maps and session recordings with Hotjar or Microsoft Clarity
- On-site polls, customer surveys and user tests
- Speed, accessibility and mobile usability checks
- Analytics and tracking audit so the numbers can be trusted
Built with
- Hotjar
- Microsoft Clarity
- GA4
Testing roadmap
Test the ideas most likely to pay off first.
- Hypotheses written from research, not opinions
- Prioritized with a simple impact, confidence and effort score
- Sample size and test length worked out before launch
- A shared backlog your team can see and add to
A/B and multivariate testing
Prove what works before rolling it out.
- Tests built in VWO, Optimizely, Convert or AB Tasty
- Server-side and feature-flag tests with Statsig or PostHog where needed
- Shopify tests with apps such as Shoplift or Intelligems
- Quality checks on every browser and device before launch
- Results read with clear statistical rules, including losing tests
Built with
- VWO
- Optimizely
- Convert
- AB Tasty
- Statsig
- PostHog
- Shoplift
- Intelligems
E-commerce conversion
Fix the steps between product and payment.
- Product pages, search, filters and navigation
- Cart and checkout friction, delivery and returns messaging
- Pricing, bundles, free-shipping thresholds and offers
- Trust signals, reviews and payment options
Marketing and lead-generation sites
More enquiries from the same traffic.
- Landing pages for paid search and social campaigns
- Form length, fields and multi-step forms
- Messaging, headlines and calls to action
- Lead quality tracked through to the CRM, not just form fills
Why teams choose Equitysoft for conversion rate optimization
Tracking checked before testing
Every engagement starts with a tracking audit, so test results are based on data you can trust.
Research-led test roadmap
Tests come from analytics, recordings and user research, ranked in a written roadmap rather than guesses.
We build the winners
Our developers and designers ship the winning changes on your store or site, so results do not wait in a backlog.
Honest reporting
Monthly reports show wins, losses and flat tests. We do not promise a fixed uplift.
Recent work from our team
FMF Glass Hardware – WooCommerce to Shopify Store Migration
Online Beach Equipment Rental Website for Tourists & Locals in Aruba
Keychron – Website Redesign & Performance Enhancement
Printing Brands – Print-on-Demand Platform for Shopify Sellers
ReturnEase Website Redesign & E-Commerce
Revolutionizing Chocolate Shopping with CioccoMiami
How we work
Measure
We audit analytics and tracking and set the baseline for conversion and revenue per visitor.
You receive Tracking audit and baseline
Research
We study funnels, heatmaps, recordings, surveys and user tests to find the problems.
You receive Research findings
Prioritize
We turn findings into hypotheses and rank them by expected impact and effort.
You receive Testing roadmap
Test
We design, build and quality-check tests, then run them to the agreed sample size.
You receive Live A/B tests
Learn
We report results honestly, including losing and flat tests, and what they tell us.
You receive Test reports
Implement
Our developers build winning changes into the site and the cycle repeats.
You receive Shipped improvements
Tech stack
Technologies we use
Data platforms
BI and analytics
Frontend
Languages
CRM, commerce and CMS
Other tools
Engagement
Ways to work with us
CRO audit
A one-off research project with a prioritized list of fixes and tests.
- Fixed scope
- Quick wins listed separately
Testing program
Monthly research, tests and implementation with a set number of tests.
- Monthly reporting
- Shared test backlog
Dedicated team
Designers and developers who join your growth team.
- Scale up or down with notice
- Covers design, build and analytics
Questions, answered
It depends on your traffic, the number of tests per month, whether you already have analytics and testing tools, and how much design and development each test needs. After a short discovery call we send a written estimate. Testing and analytics tool subscriptions are billed to your accounts. As a guide, a one-off CRO audit usually costs $3,000 to $8,000, and an ongoing testing program $3,000 to $10,000 or more per month (USD).
As a rough rule, a page needs a few hundred conversions per variation within a few weeks to reach a reliable result. With less traffic we focus on research, larger changes and fixing clear problems, rather than small A/B tests that will never reach a result.
Google Optimize was shut down in 2023, so teams now use tools such as VWO, Optimizely, Convert or AB Tasty for client-side tests, and Statsig, PostHog or GrowthBook for server-side and feature-flag tests. On Shopify, apps such as Shoplift and Intelligems work well. We recommend based on traffic, budget and stack.
Microsoft Clarity is free and covers heatmaps and session recordings well. Hotjar adds surveys, feedback widgets and user interviews. Many teams use Clarity for recordings and Hotjar or another tool for surveys.
Yes. CRO is not only for stores. We test landing pages, forms and messaging on marketing sites, and track lead quality through to your CRM so you get more good leads, not just more form fills.
The research phase usually takes 2 to 4 weeks and often finds fixes you can ship straight away. Each test usually runs 2 to 6 weeks. A testing program builds results over months, not days.
No honest CRO team can guarantee a number. Many tests lose or show no difference, and that learning matters too. We commit to a clear process, honest reporting and building the changes that win.
Badly set up client-side tests can cause flicker and slower pages. We load testing scripts carefully, keep tests light, use server-side testing where it matters and check Core Web Vitals during tests.
Testing and analytics tools only run as your consent settings allow. We set them up with your consent platform, such as Cookiebot or OneTrust, and avoid recording sensitive fields such as payment details.
Yes. Our designers and developers build winning variations properly into your theme or code, so you are not running the site through a testing tool.
We start with a CRO audit. We need access to your analytics, tag manager and testing tool, a contact on your development or marketing team, and any customer research you already have.
You do. Tests run in your own testing tool and analytics accounts, and the research, roadmap and results stay with you if you stop working with us.
Getting traffic but not enough sales or leads?
Book a call with our team. We will look at your funnel and outline where conversion is leaking, what to test first and the likely cost.