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UX Audit and User Research Services
Find out where users get stuck and what to fix first, backed by data and real users.
Stack we work in
- Figma
- Miro
- Google Analytics 4
- Projects delivered
- 680+
- Clients served
- 310+
- Client retention
- 98%
- Certified engineers
- 20+
- Building since
- 2018
Figures as of Oct 2026
Trusted by
- Aralia
- Rosa Pistrina
- Lashbo
- Micromunchi
- Payroll Ninja
- POD
- Petdx
- Yokey
- Spin Up
- Starwear
- Udlins
- Vegpal
- Wander Wings
- Wish It
- Wisl
Signs you need a UX audit
If people sign up and do not come back, abandon checkout or keep calling support, the product is telling you something.
Read the full overview
A UX audit finds where and why. We combine an expert review of your website or app, your analytics and session recordings, interviews with real users and usability tests, then give you a ranked list of fixes with the effort and likely impact of each. You get clear answers in a few weeks, not a long report nobody acts on.
Traffic but no conversions
People arrive and browse, but few sign up, book or buy.
Users drop off in onboarding
Sign-ups do not reach the point where the product proves its value.
Support keeps getting the same questions
Tickets and calls show users cannot find or understand key features.
Opinions, not evidence
Design decisions are argued over in meetings because nobody has watched users try the product.
A redesign is on the table
You want to know what to keep and what to change before spending on a new design.
Outcomes
What you get
- A clear list of what is hurting conversions and retention, and why
- Fixes ranked so the team works on the biggest wins first
- Evidence from real users to settle internal debates
- Accessibility gaps found before customers or regulators find them
- Redesigned screens for the most important problems
- A baseline to measure improvements against
What we deliver
What you receive
Findings report
Every issue with screenshots, evidence, severity and the journey it affects.
Prioritized backlog
Fixes ranked by impact and effort, ready to import into Jira or Linear.
Research recordings
Interview and test recordings, transcripts and highlight clips.
Personas and journey maps
Built from interviews, when research is in scope.
Accessibility findings
Issues mapped to WCAG 2.2 AA criteria with fix guidance.
Redesigned screens
Figma designs for the top issues, ready for development or testing.
Where teams use this service
Ecommerce checkout
Find what makes shoppers abandon carts and fix product, cart and checkout pages.
Learn moreSaaS onboarding
Get more trial users to the moment the product proves its value.
Learn moreMobile apps
Review app store feedback, crash-free journeys and usability on real devices.
Learn moreBefore a redesign
Collect evidence first so the new design fixes real problems.
Learn more
Expert heuristic review
A structured review by senior designers.
- Review against Nielsen's usability heuristics and platform guidelines
- Key journeys walked end to end: sign-up, onboarding, search, checkout, account
- Copy, labels, error messages and empty states
- Mobile, tablet and desktop layouts
- Severity rating for every issue found
Analytics and behavior review
See what users actually do.
- Funnel and drop-off analysis in GA4, Mixpanel, Amplitude or PostHog
- Session recordings and heatmaps in Microsoft Clarity, Hotjar or Contentsquare
- Rage clicks, dead clicks and form field abandonment
- Search terms, support tickets and app store reviews mined for patterns
Built with
- Mixpanel
- Amplitude
- PostHog
- Microsoft Clarity
- Hotjar
- Contentsquare
User interviews
Hear the why behind the numbers.
- Recruitment of real customers or matched participants
- Discussion guides built around your business questions
- Remote interviews with recording and transcripts
- Synthesis into themes, jobs to be done and personas
Usability testing
Watch people try to complete real tasks.
- Moderated tests over video call
- Unmoderated tests with Maze, Lyssna or UserTesting
- Task success, time on task and confidence scores
- First-click and tree tests for navigation and information architecture
- Testing of live products or Figma prototypes
Built with
- Figma
- Maze
- Lyssna
- UserTesting
Accessibility check
Make sure everyone can use it.
- Automated scans with axe and Lighthouse
- Manual checks of keyboard use, focus order and screen reader output
- Color contrast, text resizing and motion settings
- Findings mapped to WCAG 2.2 AA success criteria
Built with
- Lighthouse
Prioritized fixes
A plan your team can start on Monday.
- Issues ranked by severity, reach and effort
- Quick wins separated from larger redesign work
- Annotated screenshots and redesigned screens for top issues
- Hypotheses ready for A/B testing
Why teams choose Equitysoft for UX audits and research
Since 2018 we have delivered 680+ projects for 310+ clients, and 98% of clients keep working with us.
Evidence, not opinion
We combine expert review, analytics and real user testing, so each finding is backed by data.
A prioritised fix list
You get issues ranked by impact and effort, ready for your team to plan.
We can fix what we find
Our designers and developers can make the changes, or hand them to your team.
Fixed-price audit
Start with a fixed-price UX audit with a clear scope and timeline.
How we work
Kick-off
We agree the business goals, the journeys that matter most and the questions the research must answer.
You receive Research plan
Data review
We review analytics, recordings, heatmaps, support tickets and reviews to see where users struggle.
You receive Behavior findings
Expert review
Senior designers walk every key journey and rate issues against usability heuristics and accessibility criteria.
You receive Heuristic review
Talk to users
We run interviews and usability tests with real or matched users to confirm causes.
You receive Interview and test findings
Prioritize
We combine all findings into a ranked backlog with effort, impact and suggested fixes.
You receive Prioritized fix list
Playback and next steps
We present to your team, hand over all recordings and files, and can design the fixes.
You receive Final report and redesigned screens
Tech stack
Technologies we use
BI and analytics
Frontend
Other tools
Engagement
Ways to work with us
Expert UX audit
Heuristic review, analytics and recordings review, and a ranked fix list.
- Fixed price
- Results in 2 to 3 weeks
Audit plus research
Everything in the audit, plus interviews and usability tests with real users.
- Recordings included
- Redesigned key screens
Ongoing research
A researcher who runs regular tests and interviews alongside your product team.
- Monthly cadence
- Feeds your roadmap
Questions, answered
It is a structured review of your website or app to find what makes it hard to use, and why. We look at the product itself, your analytics and session recordings, and, if included, test it with real users. You get a ranked list of problems and recommended fixes.
An audit is mostly expert review plus data you already have, so it is fast and cheaper. User research adds interviews and usability tests with real people, which explains why problems happen and uncovers needs the data cannot show. Many clients start with an audit and add research for the most important journeys.
It depends on how many journeys and platforms are in scope and whether you want interviews and usability testing. After a short call we send a fixed quote. As a guide, an expert UX audit with analytics review usually costs $4,000 to $12,000, and an audit with user interviews, usability testing and redesigned screens $10,000 to $30,000 or more (USD).
An expert audit usually takes 2 to 3 weeks. Adding interviews and usability tests makes it 4 to 6 weeks, mostly because of participant recruitment and scheduling.
Access to the product (a test account is fine), read access to analytics and session recording tools, any past research or support data, and an hour or two of time from the product owner. If we interview customers, we will ask for help inviting them.
We can interview your own customers, or recruit matched participants through panels such as UserTesting or Lyssna. For B2B products, your customers are usually the best source, and we handle scheduling and incentives.
Yes. We run automated scans and manual checks with keyboard and screen readers, and map issues to WCAG 2.2 AA. For a full conformance audit of a large site, we scope it separately.
We can. Our design team can redesign the affected screens, and our developers can build the changes. You can also take the report to your own team; every finding includes enough detail to act on.
Yes. We can review and test Figma prototypes or a staging build. Finding problems before launch is cheaper than fixing them after.
We ask participants for consent, store recordings securely, share only what you need, and delete raw data when the project ends if you ask.
Not sure why users drop off?
Book a call. Tell us about the journeys that matter most, and we will suggest the right audit or research scope.