Featured case study
BrestInform: Women’s Health & Self-Care Mobile App Solution
BrestInform is an app that fully supports the menstrual cycle and is designed to be a good companion in everyday life.
Read the case study
Mindfulness, mood tracking, coaching and self-care apps that people return to every day, with care for the sensitive data they hold.
Stack we work in
Figures as of Oct 2026
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Equitysoft builds mental health and wellness apps for coaches, wellness brands, care providers and startups.
Our work in this space covers mindfulness and meditation apps, mood journals, emotional intelligence tools, bedtime and sleep apps for children, and websites that guide people toward treatment. We build native-feel iOS and Android apps in Flutter with web admin panels, so your team can publish content, run coaching sessions and sell programs without developer help. Privacy, safe language and a clear route to urgent help are part of the design from the first screen.
Wellness and mental health products ask people to share how they feel and to come back every day. That only works when the app is calm, private and genuinely useful. These are the problems we hear most often from coaches, wellness brands and care providers.
Users download a wellness app, try it for a few days and then stop opening it
Content, coaching, payments and community sit in separate tools that do not talk
Sensitive mood and journal data needs stronger privacy than a typical consumer app
Teams cannot publish new audio, video or programs without waiting on developers
No safe route for users who need urgent help beyond what the app can offer
Outcomes
We design and build apps and platforms that support daily self-care, personal growth and access to care, with the admin tools your team needs to run them.
Mobile apps for daily self-care and personal growth:
Web platforms and back-office tools behind the apps:
Our wellness app development supports:
Our wellness app development covers the main ways people look after their mental health:
Daily habits that help people feel calmer and more focused.
Ways for users to understand their own patterns over time.
Connect users with coaches, therapists and each other.
Turn your expertise into programs people pay for.
Suggestions and insights that respond to how each user feels.
Protection for sensitive mental health and family data.
We have built mindfulness, mood journaling, emotional intelligence, yoga and bedtime story apps, so we know the features that keep users coming back.
We plan encryption, consent, parental controls and urgent help routes at the start, not after launch, because these apps hold personal data.
Our 50+ developers build Flutter apps, React admin panels, Node.js backends and AI features together, so the whole product fits.
We give you admin panels to publish content, manage coaching and handle subscriptions, so your team runs the app day to day.
Featured case study
BrestInform is an app that fully supports the menstrual cycle and is designed to be a good companion in everyday life.
Read the case study
We learn who the app serves, what support they need and where the risks are, then agree the scope and safety rules.
You receive Product brief and safety requirements
We map daily routines, content types, coaching flows and escalation paths so each feature fits a real need.
You receive User journeys and feature specification
We design gentle, accessible screens with clear language, then test them in a clickable prototype with real users.
You receive UI designs and interactive prototype
We build the apps, admin panel and backend with encryption and access controls, then test usability, privacy and payments.
You receive Tested release candidate
We publish to the app stores, track engagement and add content, features and programs as your audience grows.
You receive Store launch and support plan
Tech stack
AI and machine learning
Databases
Mobile
Frontend
Backend and APIs
Cloud and DevOps
Messaging and channels
CRM, commerce and CMS
Other tools
Engagement
Pick the model that matches how certain your scope is today. Many clients start with one model and move to another as the product grows.
For a defined product, module or integration. We agree scope, milestones and acceptance criteria up front, then deliver in sprints with a demo at the end of each one.
For a new idea that needs proof before a full build. We ship the smallest version that tests your riskiest assumption, then plan the next release from real usage.
For an ongoing roadmap. Developers, QA and designers join your team, work in your tools and hours, and scale up or down as priorities change.
For live systems. We monitor, patch, update dependencies and ship improvements on an agreed monthly allocation, so the platform keeps pace with your operations.
We build mindfulness and meditation apps, mood journals, emotional intelligence and self-assessment tools, coaching and course platforms, sleep and bedtime apps for children, and websites that guide people toward treatment. Most include an admin panel so your team can manage content, users and programs.
We encrypt data in transit and at rest, limit access by role, and collect only what the app needs. We add consent screens and data deletion flows for GDPR, and we can follow HIPAA requirements when the app handles clinical data. We sign an NDA before you share details.
We agree safety rules with you before design starts. That usually means urgent help information that is always one tap away, clear wording that does not replace professional care, and escalation paths to a human for any AI chat feature.
Yes. We build in-app subscriptions and one-off purchases, course and program libraries, product shops, and booking for one-to-one or group sessions, including live and recorded classes.
Yes. We use AI to summarize journals and assessments, suggest content based on mood, and generate personalized audio stories. We keep a human review path for anything sensitive and do not use your users' data to train third-party models.
You do. You own the source code, designs, data and IP from the project, with no lock-in. You can keep working with us or move the product to another team.
Mood tracking with journals, trends and progress charts
Guided audio library for meditation, breathing and sleep
Live and recorded group sessions and classes
One-to-one coaching and mentoring bookings
Habit challenges with streaks, points and badges
Self-assessments with rater and peer feedback
AI insights and personalized content suggestions
In-app subscriptions, purchases and product shop
Offline listening and an audio-only mode
Parental controls and PIN-protected settings
Multilingual content and accessible design
Admin panel for content, users and programs
Book a free consultation to plan the features, content model and privacy approach for your mental health or wellness product.