The Vault – Website Redesign & E-Commerce
A redesigned WordPress store for a Texas maker of custom rustic furniture, built to show luxury pieces and simplify buying.
- Industry
- Platforms
- Web
- Built with
- WordPress
The project
The Vault is a family-owned maker of custom rustic and western furniture in Texas, selling full-grain leather, hide and solid hardwood pieces built to order. We redesigned its website as a premium online store that matches the brand. Shoppers browse by category, search products, explore new arrivals and weekly discounts, choose from hundreds of leathers and fabrics, and place custom design orders. Pages for the showroom, financing, FAQs and a blog support buyers making large purchases.
The challenge
- The old design did not reflect the luxury and craftsmanship of the products.
- Weak navigation and product pages made it hard to explore categories and custom options.
- Slow pages, a poor mobile experience and a complicated checkout cost the store orders.
What we built
- A full redesign with a premium look built around large photography of each piece.
- Category navigation, a side category menu and product search across the catalogue.
- Product pages with rich imagery and customisation options, plus a custom design order page.
- A faster, mobile-friendly build with a simpler checkout, wishlist and live chat.
- Supporting pages for financing, leathers and fabrics, the showroom and the blog.
Screens
Key features
Category navigation
Shoppers move between living room, dining, bar and other categories from any page.
Custom design orders
Customers request a piece built their way, with 500+ leathers and fabrics to choose from.
New arrivals and discounts
Carousels highlight fresh pieces from the workshop and weekly offers.
Wishlist and accounts
Shoppers save pieces to a wishlist and register for an account.
Financing information
A dedicated page explains payment options for large purchases.
Blog and notifications
A blog and a notification system keep customers informed about pieces and offers.
