RSZ Jewels – Digital Marketing for a Heritage Gold Jewellery Brand
Digital marketing for a heritage gold jewellery brand, with customer enquiries handled through the WhatsApp Business API.
- Industries
- Platforms
- Web
- Built with
- WhatsApp Business API
The project
RSZ Jewels is a heritage jewellery brand with more than a century of history, crafting gold ornaments from 10Kt to 22Kt that blend traditional craft with contemporary design. We handled the brand's digital marketing: presenting its temple, heritage and classic collections to customers online, building its presence on Instagram, and setting up the WhatsApp Business API so people who discover a piece can message the store directly and get a reply.
The challenge
- A long-established brand known by word of mouth needed to reach customers who discover jewellery online.
- Interested customers had no quick way to ask about a piece they saw online.
What we built
- Digital marketing that tells the brand's heritage story alongside its modern designs.
- Content that showcases the temple, heritage and classic collections in gold from 10Kt to 22Kt.
- WhatsApp Business API messaging so customer enquiries reach the store directly.
Key features
Heritage brand story
Campaigns built around the brand's legacy as a family jeweller.
Collection showcases
Temple, heritage and classic pieces presented by collection.
Instagram presence
The brand's Instagram account carries its collections to new customers.
WhatsApp enquiries
Customers message the store through the WhatsApp Business API.
