Shuffleu – Sustainable Wardrobe and Styling App
A slow-fashion app to organise a closet, plan outfits and get styling advice, with points that turn into planted trees.
- Country
- Netherlands
The project
Shuffleu is a fashion app that helps people build a sustainable, minimalist wardrobe. Users catalogue the clothes they already own, combine them into outfits, compare styles and ask fashion professionals for advice. The community helps too: users earn points by giving fashion advice to others, and those points are converted into real trees planted to offset the fashion industry's carbon emissions. The app promotes slow fashion and ethical choices, so users get more out of the clothes they have instead of buying more.
The challenge
- People own more clothes than they wear and lose track of what is already in the closet.
- Professional styling advice is usually expensive and out of reach for everyday decisions.
- Shoppers who care about the environmental cost of fashion have few practical tools to act on it.
What we built
- A digital closet where users organise the clothes they own.
- Outfit creation and style comparison tools built on that closet.
- Access to expert styling tips from fashion professionals.
- A points system for giving advice, with points converted into trees planted to offset carbon emissions.
Key features
Closet organiser
Users catalogue their clothing so the whole wardrobe is visible in one place.
Outfit builder
Pieces from the closet combine into outfits that can be saved and reused.
Style comparisons
Users compare looks side by side before deciding what to wear.
Expert styling tips
Fashion professionals give advice on building a personal, minimalist style.
Points for advice
Users earn points when they help others with fashion advice.
Trees for points
Earned points are converted into real trees to offset fashion's carbon emissions.
